The impact of unprofitable customer management strategies on shareholder value
Hui Feng, Neil A. Morgan, Lopo L. Rego
| Year of publication: |
2020
|
|---|---|
| Authors: | Feng, Hui ; Morgan, Neil A. ; Rego, Lopo L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 2, p. 246-269
|
| Subject: | Customer relationship management | Customer relationship termination | Unprofitable customer management | Event study | Abnormal stock return | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Shareholder Value | Shareholder value | Ereignisstudie | Börsenkurs | Share price | Kapitaleinkommen | Capital income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00686-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290948