The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Pengji Wang, Adrian T. H. Kuah, Qinye Lu, Caroline Wong, K. Thirumaran, Emmanuel Adegbite, Wesley Kendall
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Pengji ; Kuah, Adrian T.H. ; Lu, Qinye ; Wong, Caroline ; Thirumaran, K. ; Adegbite, Emmanuel ; Kendall, Wesley |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 3, p. 325-346
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| Subject: | Sustainable practices | Luxury brands | Cross-culture | Consumer attitude | China | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Corporate Social Responsibility | Corporate social responsibility | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00228-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550289