The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Monali Hota and Karine Charry
| Year of publication: |
2014
|
|---|---|
| Authors: | Hota, Monali ; Charry, Karine |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 11/12, p. 1069-1082
|
| Subject: | Age | Breakfast cereals | Child consumers | Product packaging | Purchase influence | Visual elements | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Verpackung | Packaging |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461471