The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits problems and prospects
Martin Reddington and Helen Francis
| Year of publication: |
2011
|
|---|---|
| Authors: | Reddington, Martin ; Francis, Helen |
| Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 217-243
|
| Subject: | Firmenimage | Corporate reputation | Social Web | Social web | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011391