The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations

Purpose - The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study. Design/methodology/approach - The authors used a research model to examine the relationships between the study components as per the prescription. For this investigation, the authors used an online survey form to obtain primary data from 350 respondents on social media. A covariance-based structural equation modeling approach was used to evaluate the structural research model and data. Findings - The findings reveal that the quality of online shopping websites positively affects consumers’ UCC and OIBB, and these in turn positively influence their OCBB. Practical implications - The study emphasized impacting elements on consumer behavior and gave advice for future research based on the results. Using several dimensions of website quality, this study bridges the knowledge gap between UCC, OIBB and OCBB. Originality/value - Based on UCC and OIBB, the authors developed a new model to investigate the link between website quality and OCBB. To the best of the authors’ knowledge, it is the first experimental result that assesses the impact of website quality on OCBB.