The Impacts of Blockchain Adoption on Pricing and Efforts Decisions in Online Game Supply Chains with Information Asymmetry

This study investigates the impact of blockchain adoption on online game supply chain pricing and enterprises’ investments decisions under information asymmetry. Our analyses reveal that, first, with high market demand, enterprises will consistently adopt blockchain only when the quality input-output combined effect is significant and players’ price tolerance after blockchain adoption is moderate. Additionally, when the quality input-output combined effect is minimal and players’ price tolerance after blockchain adoption is larger, enterprises will consistently adopt blockchain with low market demand. Second, when players have a higher price tolerance after blockchain adoption, product pricing and platform effort in using blockchain can be enhanced regardless of the market demand state. However, when players have a less price tolerance after blockchain adoption, the market demand state and price elasticity will have a significant impact on product pricing and platform effort decisions. Third, developers tend to improve the quality effort of the game product in blockchain adoption when market demand is high. In contrast, when market demand is low, the developer prefer to raise the quality effort in using blockchain if and only if players’ have higher price tolerance after adopting it