The impacts of game experience and fanwork creation on game loyalty : mediation effect of perceived value
Yu Cui, Jingyi Li, Yueyao Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Cui, Yu ; Li, Jingyi ; Zhang, Yueyao |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 176.2022, p. 1-10
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| Subject: | Video game industry | Perceived value | Fanwork creation | Game experience | Game loyalty | Spieltheorie | Game theory | Computerspiel | Video game | Experiment | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Computerspieleindustrie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.121495 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013342754