The impacts of relational benefits on the behavior of customers in online community-based group buying
Shiwen Lu and Jiseon Ahn
| Year of publication: |
2025
|
|---|---|
| Authors: | Shiwen, Lu ; Ahn, Jiseon |
| Subject: | Self-interest | economic exchange | social exchange | mutual interest | group buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Austauschtheorie | Social exchange theory | Interessenpolitik | Lobbying | Eigeninteresse |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2025.2471846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338794