The impacts of relational benefits on the behavior of customers in online community-based group buying
Shiwen Lu and Jiseon Ahn
| Year of publication: |
2025
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|---|---|
| Authors: | Shiwen, Lu ; Ahn, Jiseon |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 36.2025, 5/6, p. 553-571
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| Subject: | Self-interest | economic exchange | social exchange | mutual interest | group buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Austauschtheorie | Social exchange theory | Interessenpolitik | Lobbying | Eigeninteresse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2025.2471846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338794