The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Octhavian Sukmartha Lucky, Siti Aisjah, Astrid Puspa Ningrum
| Year of publication: |
2023
|
|---|---|
| Authors: | Lucky, Octhavian Sukmartha ; Aisjah, Siti ; Ningrum, Astrid Puspa |
| Subject: | Store Price Image | Brand Image | Repurchase Intention | Customer Satisfaction | Retail | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Einzelhandelspreis | Retail price | Firmenimage | Corporate reputation | Einzelhandel | Retail trade |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i1.2269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281625