In the second chapter, the author examines the compelling reason why organizations must go digital. It compares digital tools and techniques with traditional business management methodologies and reveals how early adaptors benefit from a wide range of benefits when compared to slow adaptors. The chapter explains the expensive price of failure especially when business environments are unpredictable and shows how modern organizations can predict hurdles in advance. Even through examples from Amazon and Tesla, it effectively argues the need to adapt because failure puts companies out of business