The imperative of communication signals in boosting business strategies of the bioplastic packaging industry
M. Lahandi Baskoro, Benny Tjahjono, Macarena Beltran, Anna Bogush, Yichuan Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Baskoro, M. Lahandi ; Tjahjono, Benny ; Beltran, Macarena ; Bogush, Anna ; Wang, Yichuan |
| Subject: | business strategy | communication | consumer adoption | signalling theory | sustainable packaging | Strategisches Management | Strategic management | Signalling | Verpackungswirtschaft | Packaging industry | Marketingmanagement | Marketing management | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467212