The implications of lean operations for sales strategy : from sales-force to marketing-force
Year of publication: |
2009
|
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Authors: | Piercy, Niall ; Rich, Nick |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 3/4, p. 237-255
|
Subject: | Lean Production | Lean production | Verkauf | Selling | Marketingmanagement | Marketing management | Lieferkette | Supply chain |
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