The importance of green certification labels/badges in online hotel booking choice : a conjoint investigation of consumers' preferences pre- and post-COVID-19
| Year of publication: |
2023
|
|---|---|
| Authors: | Assaker, Guy ; O'Connor, Peter |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 64.2023, 4, p. 401-414
|
| Subject: | green certification | online hotel selection | COVID-19 | conjoint analysis | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Coronavirus | Online-Handel | Online retailing |
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