The importance of atmospherics in the choice of hypermarkets and supermarkets
Year of publication: |
February 2016
|
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Authors: | Marques, Susana Henriques ; Trindade, Graça ; Santos, Maria |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 1, p. 17-34
|
Subject: | atmospherics | store format choice | retail grocery | logit model | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Ladengestaltung | Store design | Logit-Modell | Logit model |
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