The importance of customer citizenship behaviour in the modern retail environment : introducing and testing a social exchange model
Year of publication: |
November 2018
|
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Authors: | Van Tonder, Estelle ; Saunders, Stephen Graham ; Lisita, Inonge Theresa ; Beer, Leon T. de |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 92-102
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Subject: | Affective commitment | Customer citizenship | Digital technologies | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Arbeitsverhalten | Work behaviour |
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