The importance of individual benefits : understanding patient behaviour in e-health adoption
Alternative title: | Važnost individualnih koristi |
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Year of publication: |
2024
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Authors: | Ráti, József ; Kemény, Ildikó ; Simon, Péter |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 36.2024, 2, p. 229-245
|
Subject: | e-health | technology acceptance model | technological readiness | COVID-19 anxiety | Innovationsakzeptanz | Innovation adoption | E-Health | E-health | Coronavirus | Innovationsdiffusion | Innovation diffusion | Patienten | Patients | Konsumentenverhalten | Consumer behaviour |
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