The importance of the indirect transfer mechanism for consumer willingness to pay for fair trade products : evidence from a natural field experiment
Year of publication: |
2013
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Authors: | Koppel, Hannes ; Schulze, Günther G. |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 36.2013, 4, p. 369-387
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Subject: | Fair Trade | Donation | Altruism | Transfer Mechanism | Zahlungsbereitschaftsanalyse | Willingness to pay | Fairer Handel | Fair trade | Altruismus | Fundraising | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice |
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