The importance of the service and shopping customer experience in a retail environment
Year of publication: |
2019
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Authors: | Roozen, Irene T. M. ; Ioannou Katidis, Pavlos |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 4, p. 247-279
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Subject: | customer retention | customer satisfaction | recommendation | service experience | shopping experience | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Produktivität | Productivity |
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