The importance of user-generated content: the case of hotels
Roger Williams, Ton van der Wiele and Jos van Iwaarden; Steve Eldridge
| Year of publication: |
2010
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|---|---|
| Authors: | Williams, Roger ; Wiele, Ton van der ; Iwaarden, Jos van ; Eldridge, Steve |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 22.2010, 2, p. 117-128
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| Subject: | Hotellerie | Hotel industry | Website | Content Management | Content management | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003996259