The inconspicuous benefits of a crisis in shifting perceptions of country image and local goods in Jordan
Nadine Khair and Bushra Mahadin, Leen Adel Gammoh and Arwa Al-Twal
| Year of publication: |
2024
|
|---|---|
| Authors: | Khair, Nadine ; Mahadin, Bushra ; Gammoh, Leen Adel ; Al-Twal, Arwa |
| Subject: | Jordan | Country image | Consumer perceptions | COVID-19 impact | Local goods | Jordanien | Herkunftsbezeichnung | Designation of origin | Coronavirus | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOA-10-2022-3464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582172