The indirect impact of price deals on households' purchase decisions through the formation of expected future prices
Qin Zhang; P. B. Seetharaman; Chakravarthi Narasimhan
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Qin ; Seetharaman, Seethu ; Narasimhan, Chakravarthi |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 88-101
|
| Subject: | Preisdifferenzierung | Price discrimination | Privater Konsum | Private consumption | Kaufentscheidung | Purchase decision | Markenführung | Brand management | Diskrete Entscheidung | Discrete choice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513160