The induced 2-tuple linguistic generalized OWA operator and its application in linguistic decision making

We present the induced 2-tuple linguistic generalized ordered weighted averaging (2-TILGOWA) operator. This new aggregation operator extends previous approaches by using generalized means, order-inducing variables in the reordering of the arguments and linguistic information represented with the 2-tuple linguistic approach. Its main advantage is that it includes a wide range of linguistic aggregation operators. Thus, its analyses can be seen from different perspectives and we obtain a much more complete picture of the situation considered and are able to select the alternative that best fits with with our interests or beliefs. We further generalize the operator by using quasi-arithmetic means, and obtain the Quasi-2-TILOWA operator. We conclude this paper by analysing the applicability of this new approach in a decision-making problem concerning product management.