The influence and configuration effect of content characteristics on customer input in the context of short video platforms
Jieli Zhang and Chunqing Li
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Jieli ; Li, Chunqing |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 3, p. 482-497
|
| Subject: | Content originality | Content relevance | Customer input | Customer inspiration | Customer interaction with short video platforms | FsQCA | Fun | Groundedness | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2024-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416712