The Influence and Value of Analogical Thinking During New Product Ideation
| Year of publication: |
2002
|
|---|---|
| Authors: | Dahl, Darren W. ; Moreau, Page |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 1, p. 47-60
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