The influence of corporate social responsibility on students' emotional appeal in the HEIs : the mediating effect of reputation and corporate image
Year of publication: |
2022
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Authors: | Aledo-Ruiz, María Dolores ; Martínez-Caro, Eva ; Santos-Jaén, José Manuel |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 29.2022, 3, p. 578-592
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Subject: | corporate image | corporate reputation | corporate social responsibility | emotional appeal | higher education institutions | partial least square structural equation modeling (PLS-SEM) | stakeholder engagement | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Stakeholder | Emotion | Hochschule | Higher education institution | Reputation | Studierende | Students | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares |
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