The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Jaskirat Singh Rai, Heetae Cho, Anish Yousaf and Maher N. Itani
| Year of publication: |
2024
|
|---|---|
| Authors: | Rai, Jaskirat Singh ; Cho, Heetae ; Yousaf, Anish ; Itani, Maher N. |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 1, p. 85-105
|
| Subject: | Corporate brand credibility | Corporate brand image | Event commercialization | Event reputation | Televised sporting event | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Event-Marketing | Event marketing | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Sponsoring | Sponsorship | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenführung | Brand management | Großveranstaltung | Big event | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2022-0959 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486666