The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi
Year of publication: |
2016
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Authors: | Rushadi |
Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 2.2016, 4, p. 309-334
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Subject: | consumer behaviour | consumer behaviour external factor | consumer behaviour internal factor | customer satisfaction | customer loyalty | structural equation modelling | SEM | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Indonesien | Indonesia | Strukturgleichungsmodell | Structural equation model | Kundenbindung | Customer retention |
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