The influence of intensity of TikTok use, utilitarian value, and hedonic value on impulsive buying mediated by urge to buy impulsively
Vitria Zhuanita Rani, Ainur Rofiq, Himmiyatul Amanah Jiwa Juwita
| Year of publication: |
2023
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| Authors: | Rani, Vitria Zhuanita ; Rofiq, Ainur ; Juwita, Himmiyatul Amanah Jiwa |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 5, p. 86-97
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| Subject: | Intensity of TikTok Use | Utilitarian Value, and Hedonic Value | Impulsive Buying | Urge to Buy Impulsively | TikTok | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Utilitarismus | Utilitarianism | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i5.2690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014327348