The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
Matti Haverila, Kai Christian Haverila and Jenny Carita Twyford
| Year of publication: |
2023
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|---|---|
| Authors: | Haverila, Matti ; Haverila, Kai Christian ; Twyford, Jenny Carita |
| Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 28.2023, 1, p. 49-68
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| Subject: | Customer satisfaction | Importance-performance map analysis (IPMA) | Repurchase intent | Service quality | Ski resort | Value for money | Kundenzufriedenheit | Dienstleistungsqualität | Wintersport | Winter sports | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMS-05-2021-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014288278