The influence of acculturation on consumer relational bonding in banking relationships
| Year of publication: |
2012
|
|---|---|
| Authors: | Chai, Joe Choon Yean ; Deans, Kenneth R. ; Biggemann, Sergio |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 5 (1.8.), p. 393-411
|