The influence of active and passive customer behavior on switching in customer relationships
Inger Roos and Anders Gustafsson
| Year of publication: |
2011
|
|---|---|
| Authors: | Roos, Inger ; Gustafsson, Anders |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 21.2011, 5, p. 448-464
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| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verbrauchereinstellung | Consumer attitudes | Telekommunikationssektor | Telecommunications industry | Digitale Dienste | Web-based service | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009315790