The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Year of publication: |
2008
|
---|---|
Authors: | Mylonakis, John |
Published in: |
Banks and bank systems : international research journal. - Sumy : Publishing Company Business Perspectives, ISSN 1816-7403, ZDB-ID 2395896-0. - Vol. 3.2008, 4, p. 44-49
|
Subject: | Privatkundengeschäft | Personal banking | Bankmarketing | Bank marketing | Werbung | Advertising | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour | Griechenland | Greece |
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