The influence of brand association on customer preference : a study on branded carbonated soft drinks
Sajiththa Elangeswaran and V. R. Ragel
| Year of publication: |
2014
|
|---|---|
| Authors: | Elangeswaran, Sajiththa ; Ragel, V. R. |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 2, p. 38-54
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Softdrink | Soft drink | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Softdrink-Industrie | Soft drink industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385828