The influence of C2C communications in online brand communities on customer purchase behavior
Year of publication: |
2010
|
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Authors: | Adjei, Mavis T. ; Noble, Stephanie M. ; Noble, Charles H. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 5, p. 634-653
|
Subject: | Online-Handel | Online retailing | Social Web | Social web | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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