The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Nic S. Terblanche, Christo Boshoff, Debbie Human-Van Eck
| Year of publication: |
2023
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|---|---|
| Authors: | Terblanche, Nic S. ; Boshoff, Christo ; Human-Van Eck, Debbie |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 1, p. 193-223
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| Subject: | Campaign structural elements | Cause-related marketing | Education | Qualitative and experimental analyses | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-022-00338-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252154