The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
| Year of publication: |
2000
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|---|---|
| Authors: | Barone, Michael J. ; Miyazaki, Anthony D. ; Taylor, Kimberly A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 2, p. 248-262
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