The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework
Year of publication: |
2019
|
---|---|
Authors: | Delafrooz, Narges ; Rahmati, Yalda ; Abdi, Mehrzad |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, p. 1-14
|
Subject: | consumer socialization | electronic word of mouth | brand | Instagram | social network | logistic regression analysis | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2019.1606973 [DOI] hdl:10419/206177 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace, (2019)
-
Saleem, Anum, (2017)
-
Kalejahi, Homa Kavoosi, (2022)
- More ...
-
Delafrooz, Narges, (2019)
-
The factors affecting the green brand equity of electronic products: Green marketing
Delafrooz, Narges, (2015)
-
Zendehdel, Marzieh, (2016)
- More ...