The influence of environmental variables on the use of marketing research
David L. Loudon
| Year of publication: |
1975
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|---|---|
| Authors: | Loudon, David L. |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 15.1975, 2/3, p. 95-111
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit frz. u. dt. Zsfassung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002384716