Type of publication: Article
Type of publication (narrower categories): Congress Report
Language: English
Notes:
Kar, Malobi, Easingwood, C. and Murphy, J. (2006) The influence of external market characteristics on value delivery capabilities for relationship marketing in consumer markets. In: Proceedings of the Academy of Marketing Annual Conference, 4-6 July, 2006, Middlesex University Business School, London.
Source:
BASE