The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Jialing Lin, Antonio Lobo and Civilai Leckie
| Year of publication: |
2019
|
|---|---|
| Authors: | Lin, Jialing ; Lobo, Antonio ; Leckie, Civilai |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 1, p. 81-95
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| Subject: | Green brand | green brand innovativeness | green brand loyalty | green innovation | green knowledge | green perceived value | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Öko-Marketing | Green marketing | Markentreue | Brand loyalty | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Taiwan | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Innovation | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1384044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202445