The influence of individual and firm level social capital of marketing managers in a firm's global network
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|Authors:||Griffith, David A. ; Harvey, Michael G.|
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 39.2004, 3, p. 244-254
Developing Effective Intercultural Relationships: The Importance of Communication Strategies - The need for an effective global communication process is absolutely essential to the success of any company that has business in another country. The authors provide a detailed model on how to establish and successfully maintain such a system.
Harvey, Michael G., (2002)
Griffith, David A., (2001)
Griffith, David A., (2004)
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