The influence of key factors of visual merchandising on impulsive buying
Jelena Franjković, Marta Botkuljak, Davor Dujak
| Year of publication: |
2022
|
|---|---|
| Authors: | Franjković, Jelena ; Botkuljak, Marta ; Dujak, Davor |
| Subject: | grocery retailing | visual merchandising | impulsive buying | secondary exhibitions | price promotional labels | store atmosphere | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Kaufentscheidung | Purchase decision | Emotion |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17270/J.LOG.2022.732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013450697