The influence of live video hosts' speech act on purchase behaviour
Xiangyang Ma, Jiawen Ren, Xiaoping Lang, Ziyang Yang, Tieshan Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Ma, Xiangyang ; Ren, Jiawen ; Lang, Xiaoping ; Yang, Ziyang ; Li, Tieshan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103984, p. 1-12
|
| Subject: | Customer engagement | Live streaming | Purchase behaviour | Speech act | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103984 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117849