The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sela Sar and Lulu Rodriguez
| Year of publication: |
2019
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|---|---|
| Authors: | Sar, Sela ; Rodriguez, Lulu |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 36.2019, 1, p. 17-34
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| Subject: | grouped list | Item-specific vs. relational or narrative information processing | mood | narrative | persuasiveness of ad messages | ungrouped list message type | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects | Narrative Methode | Narrative method | Kognition | Cognition | Informationsverhalten | Information behaviour | Experiment | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2019.1567002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200118