The influence of national versus generic branding on trade perceptions
Year of publication: |
1982
|
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Authors: | Bellizzi, Joseph A. ; Martin, Warren S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 10.1982, 3, p. 385-396
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Subject: | Gattungsmarke |
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