The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Luis Hernan Contreras Pinochet, Evandro Luiz Lopes, Priscila Graziele Araujo and Ricardo Luiz Pereira Bueno
| Year of publication: |
2019
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|---|---|
| Authors: | Pinochet, Luis Hernan Contreras ; Lopes, Evandro Luiz ; Araujo, Priscila Graziele ; Bueno, Ricardo Luiz Pereira |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 3, p. 209-229
|
| Subject: | electronic word-of-mouth | eWOM | REC | recommendation | social identity | Virales Marketing | Viral marketing | Personalisierung | Personalization | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2019.100702 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106620