The influence of online review dispersion on consumers' purchase intention : the moderating role of dialectical thinking
Fu Liu, Haiying Wei, Xingyuan Wang, Zhenzhong Zhu, Haipeng Allan Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Liu, Fu ; Wei, Haiying ; Xingyuan, Wang ; Zhu, Zhenzhong ; Chen, Haipeng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-11
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| Subject: | Review dispersion | Dialectical thinking | Credibility perception | Hedonic/utilitarian products | Purchase intention | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332193