The influence of online reviews to online hotels booking intentions
Xinyuan Zhao; Liang Wang; Xiao Guo; Rob Law
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhao, Xinyuan ; Wang, Liang ; Guo, Xiao ; Law, Rob |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 6, p. 1343-1364
|
| Subject: | Online review | Word of mouth | Hotel | E-WOM | Online booking intentions | Online social media | Virales Marketing | Viral marketing | Social Web | Social web | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Electronic Commerce | E-commerce | Internet | Online-Buchungssystem | Online booking system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403403