The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice
Year of publication: |
2020
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Authors: | Kim, Hyunwoo ; Park, Byungik ; Lim, Choong Hoon ; Chang, Jisuk |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 3, p. 215-227
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Subject: | power state | social exclusion | social inclusion | need for uniqueness (NFU) | baseball | distinctive choice |
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